Stop Competing on Price
Are you trying to grow your market share? Creating a new product or service offering? Or do you seek a way to carve out better margins on your current service offerings?
No matter your marketing strategy, knowing your customer segments—and why those customers will buy from you—is crucial to your success. Develop a compelling and unique value proposition to refine your go-to-market strategy, improve how you launch products and services, and to guide you to better profit margins.